Ryohin Keikaku Co., Ltd.
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Let us build the future of MUJI together

MUJI was founded in Japan in 1980 as an antithesis to the habits of consumer society at that time. Capitalism was being prioritized and products were made to sell instead of pursuing its essential qualities. MUJI’s concept was born of the intersection of two distinct stances criticizing this situation: no brand (mujirushi) and the value of good items (ryohin).

Ever since our establishment, we’ve never stopped contemplating about the true meaning of prosperity or what defines a quality product (ryohin) that embodies the relationship between humanity and nature for the achievement of a “Pleasant Life.” MUJI has created products that put the producers and environment into consideration by always thinking from both the perspective of the customers and the future of our planet. We’ve always expressed our attitude towards product development to our customers through simple spatial design of our stores together with honest and direct interaction with our customers.

“If our day-to-day lives are beautiful, society will get better.” This is something that we firmly believe in. Environmental problems, overconsumption of resources, and societal norms are all results of our day-to-day lives. Currently, Japan’s population is declining rapidly and many people are anxious about what lies ahead. Meanwhile, the world population continues to grow and people expect benefits from economic growth, but at the same time, seem to be turning a blind eye to various problems like environmental and conservation issues that are by-products of industrial expansion.

For this reason, MUJI will keep advocating its “Pleasant Life” philosophy to the world. We will continue to share our value of restraining spontaneous “I must have this” desire and taking pride in having a modest “this will do” philosophy to more people across the globe. With the aspiration to achieve “Pleasant Life” on a global scale, we will define our employees who work in MUJI’s stores and headquarters all over the world as our leading main players. Through the process, MUJI will develop together with our employees to become a world-class highly profitable company.

There is no correct answer prepared for MUJI. There are ample opportunities for growth prepared for people who can think, speak, and act with a global perspective. FY 2017 will be the year where the number of MUJI’s overseas stores will surpass the number of stores in Japan. This will mark another new phase for MUJI. Together let us build the future of MUJI to achieve “Pleasant Life” on a global scale.

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